Browse: Home / / Sunny 93.9 Reaches Dusk

Sunny 93.9 Reaches Dusk

By on December 21, 2006

Radio station Sunny 93.9 (WRSN) is the latest of the ClearChannel brand to change its format. The station we all know for Rod Stewart, Barry Manilow, and other soft hits has exclusively been playing Christmas music for several weeks. On December 26, however, the station will begin its new Dance format.

Commercials on the station promise a format that will "make you feel good" and tease listeners with the sounds of Christina Aguilera, Michael Jackson, Lipps Inc., Kool and the Gang, Paula Abdul, C&C Music Factory, and others. Other promotions are for the Whoopi Goldberg morning show, "Wake Up With Whoopi", from 5am to 9am.

Share and Enjoy:
  • Twitter
  • Facebook
  • FriendFeed
  • del.icio.us
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • Ping.fm
  • StumbleUpon
  • email

Posted in

  • Lew
    More like a format change from "Bad Music" to "Even More Bad Music". XM here I come! Maybe ClearChannel has a stake in satellite radio. Business Plan = If we make the selection so awful they wil have no choice but to switch to satellite. Brilliant!
  • Lew,
    IIRC clear channel has a significant stake in XM (In the neighborhood of 30%-50%)
    -Jason
  • Cj
    Clear channel owns many of the popular music station (as far as I understand). If you don't like what was there before or what will be on it in the future, so be it. I'm sure that and adequate amount of research was done to come up with the idea to switch to a different format (ie gaining a wider audience, incentive to advertisers, more money for clear channel).
  • MikeB
    The poor state of music radio in the Triangle is exactly why my dial never leaves the AM sports stations.
  • Kenny
    Even the sports satations stink.
  • Lew
    So true MikeB, so true!
    I completely understand the reasons why stations switch formats, I was just commenting on the fact that in my opinion (no offense to Simply Red and Paula Abdul) it's mindless garbage being played on these stations (again no offense to these "artists"). It's safe and FREE public radio and what really should I expect for free. I have to go download some iTunes ...
  • Matt K
    Actually, for a station like Sunny, this would be the first instance where Clear Channel has made an improvement to a station. I wouldn't mind hearing some classic dance and disco, and that's one less spot on the dial featuring the same music the dentist's office does.
    Of course, that's assuming that the new format is executed correctly. Knowing what I know about one of the new forces in charge there at Sunny, I'm willing to say it might do well. "The River" and "The Rooster" however, are pretty good examples about how to take something from bad to worse.
    And good god, I wish someone in the area would pick up Bob & Tom. :(
  • Kenny
    Hopefully they play some Stevie B & TKA
  • RaleighRob
    Ok...let's get some accuracy here. I consider myself one of the biggest Dance Music aficionados I know, and from this description, this is NOT a "Dance Music Radio channel" in the sense of what the industry truly calls "Dance Music" today.
    Instead, I'd call this a poppish/bubblegum fluff mixed with a little oldie disco. :-P
    Accurately, "Dance Music" as it's defined today would be XM channels 80, 81, & 82. Or Sirius channels 33 & 36. Or Music Choice (cable) 916.
    Stuff like House, Techno, Trance, Eurodance, Freestyle, HiNRG, etc.
    Paula Abdul, C&C; as dance? Yeah, maybe 15 years ago.
    Where's the Paul van Dyk? The Deep Dish? Where's Inaya Day or Kate Ryan or Kristine W? Or even Basement Jaxx?? Geesh.
    Leave it to Clear Channel to ruin something that could have potential. :-P
  • Victoria
    Do you think the average listener has even heard of Pal van Dyk? If CC is looking to make a "kinder, gentler" dance station, they are better off playing songs that people recognize and can relate to. I don't think a 35 year-old female would have the same great memories when she hears Castles in the Sky by Ian van Dahl as she would hearing Baby Got Back. I'm not saying Baby Got Back is necessarily a BETTER song, but it's serving the purpose of the radio station much better than the unfamiliar techno, trance or house songs.
blog comments powered by Disqus
« »

Lifestream